This policy explains how Inoravextel collects, uses, and protects personal information gathered through our site and during keyword research and content strategy engagements with clients.

Information We Collect

We collect information you provide directly through forms, as well as limited technical data generated automatically when you browse our site.

• Contact details such as your name, email address, and phone number when you submit an inquiry or request a consultation through our contact form.
• Project details you share about your website, business goals, or existing content, used to scope keyword research and clustering work.
• Basic technical data such as browser type, pages visited, and general location, collected automatically through standard site analytics tools.
• Correspondence records, including emails and messages exchanged during a project, kept for reference and ongoing communication.

How We Use Information

Information collected through this site is used to respond to inquiries, deliver services, and improve how our site and reports function.

• Responding to contact form submissions and scheduling consultations related to keyword research or clustering projects.
• Preparing project scopes, cluster maps, and priority reports tailored to the site or business details you share with us.
• Understanding which pages and topics visitors find useful, so site content and structure can be improved over time.
• Maintaining records of past communication and project history for reference during ongoing or future engagements.

Legal Basis

Personal information is processed under a lawful basis consistent with applicable data protection principles in South Africa.

Processing generally relies on your consent when submitting a form, the necessity of processing to deliver a requested service, or our legitimate interest in maintaining accurate business records and improving our site.

Sharing Info

Personal information is not sold, and it is shared only in limited circumstances described below, with appropriate care taken to protect it.

• Trusted service providers who support our operations, such as email hosting or analytics platforms, may process limited data strictly to provide those services on our behalf.
• Information may be disclosed where required by law, regulation, or a valid legal request from an appropriate authority.
• In the event of a business transition, such as a merger or transfer of assets, client information may be shared with the incoming party under similar confidentiality terms.

Data Security

Reasonable technical and organizational measures are in place to protect personal information against unauthorized access, loss, or misuse, including restricted access to stored records and secure handling of communication tools. No method of transmission or storage is entirely without risk, so absolute security cannot be guaranteed.

Your Rights

Depending on applicable law, you may have certain rights regarding the personal information we hold about you, which you can exercise by contacting us directly.

• The right to request access to the personal information we hold about you and to receive a copy of relevant records.
• The right to request correction of inaccurate or incomplete information held in our records about you.
• The right to request deletion of your personal information, subject to any legal or legitimate business reasons to retain it.
• The right to object to certain uses of your information, including marketing communications, at any time.

Cookies

This site uses cookies to support core functionality and to understand general visitor behavior. Further detail on the types of cookies used and how to manage them is available separately.

Cookie Policy Cookie Policy

Contact Us

Questions about this privacy policy or how your information is handled can be directed to us using the details below, and we will respond as soon as reasonably possible.

Policy Changes

This privacy policy may be updated periodically to reflect changes in our practices or applicable law. Continued use of the site after updates are posted means you accept the revised policy.